Designer Ron LoVece, a recent addition to the design team for the Justin Alexander Collection, is excited for the opportunity to create gowns using his own techniques at a "more popular price, while making every girls dream come true."

Native to New York city, LoVece received his training at Manhattan's Fashion Institute of Technology and The Art Students League. His gowns have been worn by a number of American society brides and international celebrities, as well as being featured in major motion pictures, including Runaway Bride, in which Julia Roberts marries Richard Gere in a LoVece gown.

Ron LoVece is the recipient of BRIDE'S magazine's prestigious Iris Award for lifetime achievement in bridal design, and has gowns in the permanent collection of the Museum of New York and Chicago Historical Society. With a design philosophy to "execute opulence in a well balanced regal way, or simplicity using romantic, feminine lines," LoVece's gowns for Justin Alexander's Fall 2005 collection are described as "elegant, romantic and traditional with a contemporary swing."

For additional details on the Justin Alexander collections, call
845 369-6631.